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Power Digital Marketing Blog

    Author: Makenna Johnson

    Makenna is a PR Coordinator and Account Manager at Power Digital. As a University of Oregon alumni, she studied Journalism with an emphasis on Public Relations, and has been passionate about the field ever since. Makenna spearheads SEO outreach and manages social media influencer outreach within the PR departement, building valuable partnerships with publications and influencers to elevate both brand awareness and ROI for our clients. Go ducks!

    Recent Posts

    Influencer Marketing

    How to Identify if an Influencer is Impactful to Your Brand

    Makenna Johnson
    by Makenna Johnson Dec 20, 2017 9:21:29 AM

    PR & Outreach, Influencer Marketing

    How Much Should You Really Be Paying Influencers?

    Makenna Johnson
    by Makenna Johnson Dec 5, 2017 1:29:33 PM

    PR & Outreach, Influencer Marketing

    Metrics You Should Be Asking Your Influencers For

    Makenna Johnson
    by Makenna Johnson Dec 5, 2017 7:57:09 AM

    PR & Outreach, Brand Building, Influencer Marketing

    FTC Regulations: How Are Brands and Influencers Still Breaking The Rules?

    Makenna Johnson
    by Makenna Johnson Nov 7, 2017 5:00:00 PM

    PR & Outreach, Influencer Marketing

    How to Leverage Influencers During Holiday Promotions

    Makenna Johnson
    by Makenna Johnson Oct 13, 2017 10:18:15 AM

    PR & Outreach, Influencer Marketing

    12 Things That Can Go Wrong Within An Influencer Partnership (& How to Avoid Them)

    Makenna Johnson
    by Makenna Johnson Oct 12, 2017 8:13:37 AM

    PR & Outreach, Influencer Marketing

    Why Your Brand Needs to Work with Micro-Influencers

    Makenna Johnson
    by Makenna Johnson Oct 6, 2017 11:00:26 AM

    SEO, PR & Outreach

    What is Link Building?

    Makenna Johnson
    by Makenna Johnson Sep 22, 2017 10:33:14 AM

    PR & Outreach, Influencer Marketing

    Rating Influencer Partnerships: What to Look For

    Makenna Johnson
    by Makenna Johnson Sep 6, 2017 1:09:35 PM

    PR & Outreach

    4 Reasons Why 90% of Agencies Are Doing Social Influencer Marketing Wrong

    Makenna Johnson
    by Makenna Johnson Aug 14, 2017 1:00:00 PM

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    Recent Posts